Close this search box.

Training & Certificate Of sports marketing


Sports marketing E-Learning & Certification is a branch of marketing that simultaneously focuses on the promotion of sports programs and teams, as well as the promotion of other goods and services through sports programs and sports teams. In this service, the elements that are advertised can be physical products or a brand. The purpose of this type of marketing is to create strategies through which the customer promotes a sport or a product other than sports through sports. Sports marketing is also designed for the customer to identify their needs and wants through a conversion process. These strategies follow the same famous four “P’s” in general marketing (product, price, promotion and place). Considering that sports are considered a service, four more “P’s” have been added to sports marketing. These four “pillars” are: planning, packaging, positioning and perception. These four added elements are called the “Sports Marketing Mix”.

Basic concepts of sports marketing:

In sports marketing, we have two basic concepts, the first concept is using marketing methods to sell products and sports services, and the second concept is the marketing of non-sports products through sports. Like other marketing methods, sports marketing seeks to identify and satisfy the needs and desires of consumers, and to achieve this goal, services and products related to sports are offered to consumers. With this method, unlike normal marketing, customers can be encouraged to use non-sports products and services.

The training course examines sports marketing at the following three levels:

• Marketing by sports clubs • Marketing by organizers (countries) • Marketing of commercial companies through sports

List of course topics E-Learning & Certification Sports Marketing :

+ Sports Marketing + Sports Advertising + Global Marketing in Sports + Relationship Management in Sports + Marketing + Management of sports organizations + Sports tourism + Management of advanced organizational behavior

Sports marketing E-Learning & Certification course is useful for the following fields:

  • Marketing
  • Management
  • Physical training

Prerequisites of the sports marketing training course :

[list_negative] This course does not require special prerequisites and is taught from the basics. [/list_negative]
SKU 15538 Category Tags ,


In this helpline program, RCO Academy helps you to receive a degree equivalent to your skill level by participating in the virtual course or by evaluating your supporting documents.

In this program, you can be evaluated by sending your educational records, skill training courses, a C.V of valid work experience, or participating in RCO online exam.

All  Certificate issued through RCO academy website (RCO.AC) can be queried and tracked.

How to Achieve RCO Certificate
129,00 د.إ

Related Approvals