E-Learning & Certification of marketing techniques of banking services, has been created to fully familiarize people with marketing techniques of banking services. Marketing from Tools which can increase the bank’s income growth. According to the managers of the world’s famous banks, only 5% of the customers account for more than 85% of the bank’s profitability. Also, the research of economic affairs researchers has shown that banks increase their profitability by increasing their valuable customers. and their first rank and creating effective satisfaction in customers. add Today, there is an undeniable fact that the bottom of the scale and the power of the market weigh heavily towards the customers. Customers today have more opportunities to compare services and their financial management has become more complex. Therefore, creative relationships between customers and banks and the quality of services and the nature of the services purchased during the purchase depend on the quality of the interaction and relationship between the two parties, the customer and the employee.

Definition of marketing of banking services:

In general, banking marketing in the world is considered an almost new activity and its history in America, England and Japan goes back to the 1960s. The expansion of this concept of banking has been done slowly. because the traditional bankers thought. In the 1960s, due to the changing economic conditions prevailing in the world, banks underwent a fundamental transformation, and due to the increasing expectations of customers regarding banking services, a new competition between banks arose. And subsequently, the bank had to be market oriented and put marketing in the center of their activity and created marketing management in their system. Bank marketing is actually matching between the bank’s resources and the customer’s needs to achieve the best profitability.

Course prerequisites E-Learning & Certification Banking Services Marketing Techniques:

[list_negative] This course does not require special prerequisites and the course is taught from the basics. [/list_negative]