E-Learning & Certification of consumer behavior management, has been created to fully familiarize people with consumer behavior management. Introduction to The science of consumer behavior helps marketing and sales managers to . their marketing plans and communication channels. adjust based on consumer characteristics. Consumer behavior can be broadly defined as decisions and actions that affect consumer purchases. Familiarity with factors influencing consumer behavior helps companies and organizations to improve their marketing strategies.

Definition of consumer behavior:

Consumer behavior is a science that deals with the detailed knowledge of consumer behaviors. and tries to To study the consumer as a member of society from the perspective of values, attitude, culture. and factors affecting decision making Today, marketing researchers are trying to identify consumer behavior and adopt effective methods for proper sales and increasing market share. Also, they can be aware of their needs and expectations by knowing and behavior patterns of consumers. By correctly studying the psychology of consumer behavior and predicting purchase-related behaviors, better and more effective sales and ultimately customer satisfaction can be achieved. The consumer is a complex system of behaviors and performance with a range of reactions. The consumer is influenced by cultural, social, political and economic factors.

Course Title Education Virtual Management of consumer behavior:

• Examine the external and internal factors that play together to influence the decision process influence consumer behavior.

Who is this course for:

Students and business entrepreneurs who want to Know what drives customers to their behavior.

Consumer behavior management course prerequisites:

[list_negative] This course does not require special prerequisites and the course is taught from the ground up. [/list_negative]