E-Learning & Certification, the ability to measure demand in the market and direct and international marketing: Direct marketing is a type of marketing that deals directly with the target market (customers or customers potential) call is established. In personal mode, direct marketing is done through phone calls, postal letters, fax, and in media mode through advertisements in magazines, television. Direct marketing is an aggressive tactic that usually tries to reach new customers using direct communication tools. Direct marketing can be applied to current or past customers. The key factor in direct marketing is the “call to action”. Direct marketing campaigns must provide a persuasive or enticing message to consumers to elicit a response (ACT). In other words, direct marketing involves the efforts of businesses to provide and motivate potential customers to buy. International marketing is the use of marketing principles to meet the diverse needs and desires of people who live outside the country’s borders. In other words, international marketing is doing marketing activities in more than one country. It is often referred to as international marketing, global marketing. This means that the marketing mix is designed with international customer targeting. It is customized according to the preferences of the residents of different countries.

More details:

International marketing is the application of marketing principles in more than one country, by companies abroad or across the national borders of a country. International marketing is based on the expansion of a company’s local and regional marketing strategy, which pays special attention to market identification and how to market, target and make decisions at the international level. According to the American Marketing Association (AMA), “International marketing is the multinational process of planning and implementing the pricing, promotion, and distribution of ideas, goods, and services to create exchanges.” which fulfills individual and organizational goals. Direct marketing is one of the types of marketing. Processes related to marketing and communication with customers are designed and implemented only for potential or actual customers whose identity, number and characteristics are known to a large extent.

Course Titles E-Learning & Certification Ability to measure demand in the market and direct and international marketing:

+ Ability to measure and forecast demand

+ the ability to identify the product life cycle

+ Ability to distribute goods

+ Direct Marketing Capability

+ International marketing ability

Prerequisites of this course:

+ This course is taught from the basics and does not require special prerequisites.