<div class="ud-component–course-landing- page-udlite–description" data-component-props="{"target_audiences":["Business graduate from college.","Budding Entrepreneur and startup founders","Engineer curious to learn some MBA concepts" ],"description":"u003cpu003eMarketing strategy strategy course designed by an MBA graduate from the syllabus of top Universities in the world.u003c/pu003eu003cpu003eThis course is very helpful for all those who are either u003cstrongu003epreparing for GMATu003c/strongu003e or planning to do an MBA. It is divided into four different sections like Marketing Basics Overview, Marketing insights and analysis, Branding and communication, and Marketing. u003eBusiness Strategyu003c/strongu003e and will cover all the important topics ofu0026nbsp; Marketing in MBA. The last section of the module will further help you in understanding various strategies used by companiesu003c/pu003eu003cpu003eu003cstrongu003e1 Marketing Overviewu003c/strongu003eu003c/pu003eu003culu003eu003cliu003eu003cpu003eWhat is marketing?u003c/pu003eu003c/liu003eu003cliu003eu003cpu003eDemand want s and needs u0026amp; Maslow's hierarchy of needs. Segmentation targeting and positioning). 2. Marketing insights and analysis. 003c /strongu003eu003c/pu003eu003cpu003eu003cstrongu003ea) Analyzing Consumeru003c/strongu003eu003c/pu003eu003culu003eu003cliu003eu003cpu003eGeneration characteristicsu003e 03c/p The adoption curve for any product or service Designing SAAS and Sales funnelu003c/strongu003eu003c/pu003eu003culu003eu003cli Why SAAS is specialu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eDesigning a SAAS startup 003cp u003eUnderstanding Customer lifetime value, Customer Acquisition cost, Unit economics for startupsu003c/pu003eu003c/liu003eu003cliu003eu003cpu003ewhat are Marketing Funnel/Sales funnel for a product u003c/pu003e (u003c/li) u003c/pu003eu003c/liu003eu003cliu003eu003cpu003eCommunication channelsu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eMarketing funnelsu003c/pu003 eu003c/ liu003eu003cliu003eu003cpu003eUnit economicsu003c/pu003eu003c/liu003eu003c/ulu003eu003cpu003eu003cstrongu003ed) Marketing Information Systemu003c/strongu003eu003 c /pu003eu003culu003eu003cliu003eu003cpu003eTypes of datau003c/pu003eu003c/liu003eu003cliu003eu003cpu003eRecommendation engineu003c/pu003eu003 c/li u003eu003cliu003eu003cpu003eWhat is Marketing Intelligence systemu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eTypes of data used in MIS u003c/pu003eu003c/liu003e Data-driven recommendation engineu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eHow does a recommendation engine work? Marketing communication and branding What is branding and advantages of branding? u003c/pu003eu003c/liu003eu003cliu003eu003cpu003eTypes of branding?u003c/pu003eu003c/liu003eu003cliu003eu003cpu003eTesla brand positioning and product differentiation using POP and POD (perceptual map)/p/p/li Brand equity (Perception, preference, and behavior) u003eu003cliu003eu003cpu003eBrand revitalizationu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eLine extension product extension and category extensionu003c/pu003eu003c/liu003e u003cliu003eu003cpu003eBrand dilutionu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eService marketingu0026nbsp; Service marketing triangle. u003culu003eu003cliu003eu003cpu003eWhat is a business strategyu0026nbsp; Why do we need itu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eMarket structure(leader, challenger, follower, and nickers strategy)u003c/pu003eu003c/liu003e u003cliu003eu003cpu003ePorter five competitive forces (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)u003c/pu003eu003c/liu003eu003cliu003eu003cp Marketing competition and defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack) )u003c/pu003eu003c/liu003eu003cliu003eu003cpu003eSamsung Horizontal and vertical expansion to achieve economy of scope and economy of scale.u003c/pu003eu003c/liu003eu003cli Amazon killing competition strategy using diversification. 3cp u003eLenskart omnichannel integrationu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eProduct life cycleu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eExpanding the market share pie using the Ansoff matrixu003c/pu003eu003c/liu003eu003cliu003eu003cpu003ePrice cut strategy (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)u003c/p