E-Learning & Certification on the management of commercial advertisements of medicinal plants, has been created to fully familiarize people with commercial advertisements of medicinal plants. The use of medicinal plants in Iran’s rich civilization and culture has a thousand-year history. Ancient Iranians were the first people to produce essential oils and natural perfumes from plants. Due to suitable and different weather conditions in Iran and following it, diversity and abundance of plant communities can be seen. There are thousands of species of medicinal plants in Iran, some of which are not found anywhere in the world and grow only in Iran.

What is the reason for the growth of the herbal medicine market in recent years?

With the passage of time, more and more people, especially in developed countries, try to use herbal medicines instead of common chemical medicines. On the other hand, due to the lack of modern medicines, developing countries have always looked for their natural alternatives. But what is the reason for this change? In case of using chemical drugs, experts have to prescribe several different drugs at the same time, but each herbal drug has the ability to affect multiple target tissues and carry out various mechanisms in the body, so prescribing one herbal drug is much more reasonable than prescribing several chemical drugs at the same time. Also, according to the World Health Organization (WHO), about 70 to 80 percent of the world’s population is more inclined to use products that are sold under the name of natural and herbal products. This increase in the demand of these products has caused the industry of production and supply of medicinal plants to witness significant growth in the last ten years.

The best way to advertise medicinal plants:

The best way to market medicinal plants is to provide correct and scientific information about the benefits of herbal medicines. You can do this online by publishing articles on your website or by holding face-to-face training classes. If your goal is wholesale, you should negotiate directly with big companies.

Course Titles virtual learning Management of commercial advertising of medicinal plants:

• Review of the most important export medicinal plants of Iran
• Review of needs and characteristics Medicinal plants consumption market
• Research and implementation of advertising laws and regulations in Iran and target countries
• Planning and management of medicinal plants advertising process
• Use of advertising and promotion methods Medicinal plants
• Conclusion of contracts with advertising companies and supervision of the design of the appearance and content of advertisements
• Communication with the marketing and sales units of the medicinal plants trading company
• Communications with customers and the buyer of medicinal plants
• Checking the decoration of Bazargani’s medicinal plant stores
• Working with advertising software
• Preparing advertising tools (brochures, publications, etc.)

Prerequisites for the commercial advertising management course of medicinal plants:

[list_negative] This course does not require special prerequisites and the course is taught from the basics. [/list_negative]